Blog
Blog: Next.js and Headless Commerce
Practical notes from building web applications, headless CMS sites and commerce platforms for agencies and brands.
ecommerceAI in E-commerce: Where It Helps and Where It Doesn'tStart AI with one repeated task that has clean data and a clear owner. Where it helps in e-commerce, where it isn't worth it yet, and the risks to plan for.
ecommerceSearch Integration for MedusaJS + Next.js + Sanity: Scoring, Ranking & RelevanceSearch is not a plugin. It is a system. Here is an engine-agnostic playbook for building fast, relevant ecommerce search in a MedusaJS + Next.js + Sanity
ecommerceHeadless E-commerce with Sanity, Next.js, MedusaJS, and Stripe (A Practical Build Guide)Headless commerce is a way to ship faster, scale without rewriting, and avoid platform lock-in.
ecommerceE-commerce Conversion Rate: What Engineering Can FixThere is no universal good conversion rate. Compare your store with its own history, then fix what code can fix: page speed, checkout friction and measurement.
ecommerceSubscription Ecommerce with MedusaJS (2026): How to Build It Without Painting Yourself Into a CornerSubscriptions aren't a checkout feature - they're an operating model. Here's how we build subscription ecommerce on MedusaJS: architecture decisions, billing integration, renewal logic, and the pitfalls that catch most teams.
ecommerceHeadless E-commerce Performance: What Actually Gets Faster (and When It Does Not)Headless e-commerce can cut load times in half - or double them. Here is what actually impacts performance, when to use headless, and how to avoid common pitfalls.
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