Privacy policy

Effective 24 September 2026.

Adeptive Digital AB is responsible for the personal data described on this page. We are the controller under the GDPR.

Adeptive Digital AB, org.nr 559363-9296, registered office Stockholm, Sweden.

For questions and requests about your data, email hi@adeptive.se.

When you use the contact form, we receive your name, email address, company, project type and message. We also record which form you used.

Your message arrives as an email in our inbox. We send you a short confirmation email.

We use your details to answer your enquiry and to talk about a possible project. Our legal basis is our legitimate interest in answering business enquiries (GDPR Art. 6(1)(f)). If you ask us for a quote or a proposal, the basis is steps you ask for before a contract (Art. 6(1)(b)).

The form also uses your IP address. We use it to limit how many messages one address can send in an hour, to stop spam. The IP address is also shown in the notification email we receive. Our legal basis is our legitimate interest in protecting the form from abuse.

We keep enquiries for up to 24 months after our last contact. If you become a client, we keep the correspondence for as long as the client relationship needs it, and for seven years where Swedish bookkeeping law requires it for records that are part of the accounts.

If you email us directly, the same rules apply.

We use Google Analytics 4 to see how the site is used. It loads only after you click Accept in the cookie banner. Before that, no analytics code runs.

Google Analytics sets cookies named _ga and _ga_<id> in your browser. It collects the pages you visit, how you arrived, your device and browser type, and an approximate location. Google states that Google Analytics 4 does not log or store IP addresses.

Our legal basis is your consent (GDPR Art. 6(1)(a) and the Swedish Electronic Communications Act). We do not use advertising cookies, and we do not use analytics data for advertising. We do not sell data.

Analytics data is kept for no longer than 14 months, then Google deletes it.

We store your cookie choice in your browser's local storage under the key adeptive-consent-analytics. This is needed to remember your choice. It is not sent to us.

Click "Cookie settings" at the bottom of any page. The cookie banner opens again, and you can choose Accept or Decline.

If you decline after you accepted, we delete the Google Analytics cookies and reload the page. Analytics does not load after that. Data collected before you declined stays in Google Analytics until the retention period ends.

Vercel hosts this website. When you visit a page, Vercel processes your IP address, browser type, the page you ask for and the time. This is needed to deliver the site and keep it secure. Our legal basis is our legitimate interest in running a secure website.

Vercel keeps these logs for a short period set by Vercel. We do not use them to identify visitors.

We work as an external development partner for agencies and e-commerce companies. To find and contact companies that may need such a partner, we keep a small register of business contacts.

What we store: the company name, website, country, and its published services and technology. For the person we may contact: name, role, employer, and a business email address or public profile link where these are published. We also store where we found the details, the date, our messages and your replies.

Where the data comes from: public sources such as company websites, professional association and award directories, platform partner listings, public professional profiles, and business-contact data providers.

Why: to introduce our services to companies whose published work suggests a need for an external developer, and to track correspondence so we do not contact anyone twice. Our legal basis is our legitimate interest in offering our services to businesses (GDPR Art. 6(1)(f), and the Swiss FADP where it applies). We contact you in your professional role, once or twice, and we stop as soon as you ask. Where a country requires consent for a channel, we use that channel only with consent.

How long: we keep business contacts for 12 months after our last correspondence, then delete them. If you object, we delete your details at once. We keep only your name and the fact that you objected, so we do not contact you again.

These providers process personal data on our behalf, under a data processing agreement, and only for the purposes on this page, under each provider's data processing terms.

• Vercel Inc., USA: website hosting and server logs.
• Resend, USA: sends the contact-form notification and your confirmation email.
• Google Ireland Limited and Google LLC, USA: Google Analytics 4, only after your consent.
• Google Workspace (Google), USA and EU: stores the enquiry emails in our inbox.
• Cloudflare Workers AI (Cloudflare), USA: helps draft outreach messages. It receives public company information only, never your replies.

Sanity hosts the content of this website. It does not receive the data you send through the contact form.

Vercel, Resend, Google and Cloudflare are US companies, so data can be transferred to the United States. Where a provider is certified under the EU-US Data Privacy Framework, the transfer relies on that. Otherwise it relies on the EU standard contractual clauses.

You have the right to:

• get a copy of the personal data we hold about you
• ask us to correct data that is wrong
• ask us to delete your data
• ask us to restrict how we use your data
• object to processing based on our legitimate interest, including outreach
• get your data in a portable format, where the law gives this right
• withdraw your consent to analytics at any time with "Cookie settings". This does not affect processing before you withdrew it.

Email hi@adeptive.se. We answer within one month. Replying "no thanks" to any outreach message is enough to stop all further contact.

You can complain to the Swedish Authority for Privacy Protection (IMY) at imy.se. You can also complain to the authority in your own country, for example the FDPIC in Switzerland or the ICO in the United Kingdom.

We update this page when our practices change. The date at the top shows the current version.