Headless CMS integration with Sanity
For agencies and brands that need a headless CMS their editors can run. We model your content, set up Sanity Studio and connect it to your website.
Why this approach
Content models that fit
We model content types, fields and references from the content you publish today. Editors get clear forms, and the website gets clean, typed data.
A Studio your editors can run
We set up Sanity Studio around how your team works, with document lists, previews and field rules. Editors publish on their own. We handle changes to the schema and code.
Connected to your website
We connect Sanity to Next.js or your current frontend: queries, page templates, images and caching. Published changes reach the site without a new deployment.
Move to Sanity, keep your design
Moving from WordPress or another CMS? We map the old content to the new model and move it with scripts. You can keep your current design.
Stack
- Sanity
- Headless CMS, Sanity Studio and GROQ queries
- Next.js
- Server rendering, routing and caching
- React
- Page components and Studio customisation
- TypeScript
- Typed content from schema to page
- Node.js
- Migration scripts and integrations
Process
- 01
Show us your content
Tell us about your current CMS, the content you publish, the integrations you need and your timing. We reply with questions or a time to talk.
- 02
Model the content
We agree the content types, fields and references with your editors. You get the model in writing before we build the Studio.
- 03
Build and connect
We build the Studio and connect it to your website, in your repository and your tools. Each week ends with a short demo of software that runs.
- 04
Move content and hand over
We migrate existing content with scripts and check it with your editors. Documentation, access and a walkthrough are part of the plan.
Questions
What does headless CMS integration with Sanity include?
We model your content, set up Sanity Studio for your editors and connect it to your website. That covers queries, page templates, images, previews and publishing. For wider application work, see Next.js development.
Can you migrate our website to Sanity?
Yes. We map your current content to a new model, move it with scripts and check the result with your editors. We plan redirects for any URLs that change, and you can keep your current design or rebuild the frontend at the same time.
Can you add Sanity to our existing Next.js site?
Yes. We work in repositories that other teams started, and we keep to the conventions that are already there. We add the schemas, Studio and queries, then move pages to Sanity in steps.
Should product data live in Sanity?
Editorial content belongs in Sanity: pages, stories and campaign content. Product data such as variants, prices and stock belongs in your commerce platform or PIM. We connect the two, and headless e-commerce covers the product side.
Do you work with other headless CMS platforms?
Sanity is our lead CMS. For Parasport Sweden we built the platform with React and Gatsby on Contentful, and their team adds content without code changes. If you are still choosing a CMS, our web development consultancy can help with that decision.
Where have you used Sanity?
House of Massive is a headless project on Next.js, MedusaJS and Sanity. Samphire runs on Next.js, Shopify, Sanity and Stripe. CMS development is also part of our long-term partnership with IONA, shown on our work page.
Read next
- Search Integration for MedusaJS + Next.js + Sanity: Scoring, Ranking & RelevanceSearch is not a plugin. It is a system. Here is an engine-agnostic playbook for building fast, relevant ecommerce search in a MedusaJS + Next.js + Sanity Mar 6, 2026
- Headless E-commerce with Sanity, Next.js, MedusaJS, and Stripe (A Practical Build Guide)Headless commerce is a way to ship faster, scale without rewriting, and avoid platform lock-in. Feb 28, 2026
What do your editors need?
Tell us about your current CMS, the content you publish and the integrations you need. We reply with our questions or a time to talk.

